By now, most people have heard of selling digital products. However, if this is new to you, then no worries because it’s not exactly rocket science to learn the basics!
The key is to actually making a digital business work is by first understanding the niche and the demographic. One method is to pick a product with a broad appeal. One that offers a lot of value to people but also one that won’t have too much competition or struggle to get noticed by potential customers.
If you make a book on ‘fitness’, then you’re going to be going up against thousands of other eBooks, some of which will have much bigger budgets than you. That means you’ll have to pay a lot more in terms of advertising in order to get noticed.
But if you can hone in on something more specific: maybe making an ebook on maintaining fitness during and after pregnancy, or an ebook on fitness aimed at runners, or working adult students, then suddenly you are able to choose much more specific keywords and demographics.
This is a good start because it means you can quickly get seen by a lot of people. Another tip is to think about the niches that you already have influence in.
In addition, when advertising, you can also sell by using direct access to a big audience that is likely to buy from you, such as paid ads on Facebook. Advertise on Facebook to target the ‘precise people’ with your ads. For example, you do this by using filters on Facebook advertising to only target women or men within a certain age group or demographic, only target students, only target certain locations, etc. If you’re selling a book about planning for a new born or a first child, then you can create an advertisements that target women in that demographic population/age/group.
